B.Sc. Applied Data Science & Business Analytics

Data science methods can be used to optimize processes and thus help companies remain competitive and more productive. A data scientist gathers, cleans, and analyzes large sets of data to extract meaningful insights that help organizations make data-driven decisions.?

They use programming, statistics, and machine learning to identify patterns, build predictive models, and solve complex business problems. By transforming raw data into actionable information, data scientists support decision-making across areas like customer behavior, product development, and operational efficiency, often collaborating closely with stakeholders to implement and monitor data-driven strategies.

Companies have recognized that data is a success factor in today's world, because information such as purchasing behavior, transactions, demographic and geographic data help companies optimize customer experiences, campaign planning and targeted approaches.

Studying business analytics in Germany is a great choice for international students! Germany’s strong economy is full of big companies and startups that need data experts, so there are plenty of job and internship opportunities for you. Universities like ours here offer quality ecucation with lots of hands-on learning and industry connections. Plus, being in the heart of Europe, you get access to a professional network and further career options across the EU. Many programs are in English too, which makes it easy for international students.

• High demand for skilled data analysts: Data-driven decision-making is nowadays crucial in many industries, from finance to consumer goods or healthcare. A data analist bachelors degree offers a blend of skills in data analysis, statistical modeling and business insights, making our graduates highly sought after in the job market.
• Strong interdisciplinary focus: Data science graduates are trained to bridge the gap between data science and business management, making them highly valued for their communication and interface skills — a niche not fully covered by traditional IT programs.
• Problem-solving and innovation:?Data anaylst courses focus on finding solutions to real-world problems. This skill set enables graduates to drive innovation, improve operational efficiency, and create a positive impact in organizations by making data-informed decisions.
• Have diverse career opportunities: With expertise in both data science and business analytical programs, graduates can pursue roles like data analyst, business intelligence analyst or data consultant. This versatility allows for work in various fields such as finance, marketing, consulting, and IT technology.
• Competitive salary and career growth chances:?Data science professionals often earn higher-than-average salaries, with plenty of opportunities for career advancement. Employers value the ability to transform data into actionable business insights, which can lead to rapid career progression.
• Gender-balanced and inclusive: The program attracts both men and women equally, encouraging tech-savvy women to enter data science and AI — a diversity welcomed by our partner companies.

• High quality education: first-class teaching, internationally AACSB-accredited and with unlimited state accreditation (FIBAA).
• Interdisciplinary approach & future-oriented : students are trained to bridge the gap between data science and management, making them highly valued for their communication and interface skills.
• Strong internationality: students of 84 nationalities. At least 30% international students.
• Personal teaching atmosphere: study in small learning groups, enjoy individualized support and learn from the best professionals in their field.
• Close to practice: national, international & guest lecturers from the business world.
• Network: of more than 190 partner universities to choose for your semester(s) abroad.
• Gender-balanced & inclusive : attracts both men and women equally, encouraging tech-savvy candidates to enter the data science and business analytics field.

When you study the ISM data science bachelor, your studies are strongly oriented towards current industry changes and practice with consulting projects, workshops, and experienced lecturers from the business world. You will also gain initial professional experience as a data scientist during your bachelor's degree program through integrated internships with an international focus in Germany and abroad.