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M.A. Digital Marketing
Opens up various career paths in digital marketing management
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Become a digital marketing mastermind
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Integrated semesters abroad & internships
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AACSB accredited
Master in Digital Marketing at a Glance
Standard period of study
Semester start
Degree
Campus
Accreditations
Admission requirements
Degree in Economics with 180 ECTS or at least 30 ECTS credits from the subject areas economics, marketing, PR or market research.
Semester abroad
Practical experience
Language
Double Degree
Get a second master's degree from a partner university
Tuition fees
Overview of tuition fees and discounts
One of the few private German universities with international AACSB accreditation
ISM is recognized at the highest international level by the AACSB (Association to Advance Collegiate Schools of Business) and is one of the few private German universities holding the prestigious AACSB accreditation. This is an important international seal of quality which certifies excellence in research and teaching. The key requirements for receiving the prestigious accreditation are: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools receive this seal.Read more.
Top position in the CHE Master's Ranking
In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.
There was particular praise, for example, for the?support provided for study stays abroad, the courses offered?and for the?very strong ties with professional practice.
Info Events
Do you want to learn more about us and our study programs? Visit our online info sessions and online trial lectures. We're looking forward to meeting you!
2024-11-21 at 02:00 PM (CET) - Online Infosession | Register now |
Master in Digital Marketing
Where Online Marketing Managers are Shaped
Changing consumer behavior and new trends such as messenger services and audio marketing - the?online marketing world is shifting rapidly. The ISM Master in Digital Marketing prepares you specifically for this new world. You will learn how to?draft digital marketing strategies, plan?cross-media online campaigns, use?marketing analytics?to derive suitable measures from large data sets, and use?new online marketing tools?such as chatbots, voice search, AI or podcasts.
During your studies you will benefit from?intensive exchange with digital experts?from the online marketing world and conduct your own projects and digital marketer case-studies. The Master in Digital Marketing includes?practice-oriented courses, an integrated?12-week?internship?and an extensive?market research project?to help you develop your marketing-related entrepreneurial and analytical skills.
The?real-life case-studies,?study excursions and internships offer you extensive opportunities to gain hands-on, relevant work experience, practice problem-solving and prove your knowledge in various areas. This massively increases your employability after graduating the masters of digital marketing.
- Basic know-how: Internet law, market research
- specific expertise: SEO, SEM & SEA, Social Media Management
- Possible career fields: Messenger Marketing, Influencer Marketing
Deepen your knowledge in the areas of
- User/Consumer Behavior
- Social Media & Community Management
- Influencer Marketing
- Search Engine Optimization
- Messenger Marketing
- Content Management
- Digital Project Management
Occupational Fields of our Graduates
Fast Track: On the Fast Lane to Your Master in Digital Marketing
When you choose the option?"Fast Track"?the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Digital Marketing in only?3 semesters?and with?90 ECTS. Prerequisite: you bring?210 ECTS?from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your?study advisor.
Refine your Global Marketing Skills
The masters in Digital Marketing program also prepares you for a successful international marketing career and includes a?semester abroad?at one of?around 190 partner universities abroad. By studying overseas, you will enjoy cutting-edge international and intercultural online marketing education and:
- deepen your digital marketing expertise,
- get to know intercultural pecularities in online marketing communications and
- have the opportunity to earn an online marketing double degree at one of our partner universities abroad.
Since this masters in Berlin is taught?entirely in English language, you will be well prepared for cross-cultural online marketing projects after completing your studies.
- Integrated semester abroad at a partner university
- 中国足球彩票手机版 double degree possible
- Fast Track: Graduation in 3 semesters
How Can you Apply for a Digital Marketing Master Degree?
In order to study digital marketing at ISM, our university conducts an admission test to assess your skills, personality and motivation. The Online Marketing degree program?does not have a numerus clausus (NC) admission restriction, so your overall skills count more than just your grades.? The admission test consists of preparing a short case study presentation in advance and an online interview with the program director.
We invite you to send your documents for a fast check of your application via a study advisor and then appy for an online admission test. Please send us any questions you may have in advance, we are here for you.
- Bachelor's degree (at least 180?ECTS)
- complete application documents
- Successful participation in the admission test
中国足球彩票手机版, Individual, Inspiring – Your Advantages at a Glance
High quality education
first-class teaching, AACSB-accredited and with unlimited state accreditation (FIBAA).
Strong internationality
Personal teaching atmosphere
Close to practice
Network
Future-oriented
Do you have any questions about studying?
Please contact us!
Your Master Study Advisors
Campus Dortmund
Katharina R?der
+49 231.97 51 39-447
Campus Stuttgart and Frankfurt/Main
Antonio Luna
+49 711.51 89 62-243
Campus Munich
Nina Weidemann
+49 89.2 00 03 50-42
Campus Cologne
Florian Droste
+49 221.27 09 95-57
Campus Hamburg & Berlin
Sindy Rode
+49 30.3 15 19 35-175